South Africa’s economic recovery and long-term growth are built not only in boardrooms and policy meetings, but in everyday choices ordinary South Africans make, says Government Deputy Spokesperson William Baloyi.
From the corner spaza shop in Ga-Mokgotho, Burgersfort, to proudly South African brands competing on the global stage, supporting local businesses is one of the most powerful ways to build the economy.
“When we choose local, we are not just buying a product, we are financially backing our own people.
“We are supporting the entrepreneur running a small business in the township, the young designer turning talent into opportunity, entertainment space creates a vibrant sound of amapiano and the factory worker, whose job depends on demand for locally made goods.
“From the kasi to the world, South Africans have the creativity, resilience and talent to produce goods and services that can stand shoulder to shoulder with the best anywhere.
“Every rand spent on local products keeps money circulating within communities, supports families - helping to grow businesses that create jobs. Local brands are proving that South African businesses can compete at the highest level,” Baloyi said.
A great example is Portia M, which has grown into one of the country’s most successful beauty brands, showing how local entrepreneurship can transform an industry.
MaXhosa Africa has become a global fashion player by integrating authentic African heritage with high-end fashion, appearing on international runways and opening a flagship store in Manhattan.
Whoa Collections and its premium packaging that combines artistry and sophistication, with each box representing a strong commitment to quality and design, has also become another South African success story.
South Africans have also witnessed President Cyril Ramaphosa proudly supporting the local sneaker brand, Bathu, sending a powerful message that supporting local businesses is not only patriotic but practical.
Over today and Tuesday, Proudly South African celebrated the 14th edition of its Buy Local Summit & Expo, which is being held at the Sandton Convention Centre.
“Initiatives such as the Proudly South African Buy Local Summit & Expo, which celebrates its 14th edition in 2026, continue to play a critical role in converging businesses, government and consumers to champion local production.
“It’s a testament that over the years, this flagship event has grown into a dynamic two-day gathering, portraying highlights of the quality, innovation and diversity of products and services produced locally.
“Proudly South African is the country’s national buy local campaign that was formed in 2001 to boost job creation by promoting South African businesses, products and services, rallying consumers, the public and private sector to procure locally manufactured goods and services,” Baloyi said.
Government is also committed to creating an enabling environment for businesses to grow and thrive.
In the 2026 National Budget, Finance Minister Enoch Godongwana announced that the compulsory VAT registration threshold for small businesses will increase from R1 million to R2.3 million per annum from 1 April 2026.
“This reform will significantly reduce compliance costs and administrative burdens for small enterprises, allowing entrepreneurs to focus on expanding their businesses, innovation and creating jobs.
“Subsequently, the Department of Trade, Industry and Competition is finalising a National Industrial Policy to grow a globally competitive manufacturing sector, with a focus on decarbonisation, diversification and digitalisation,” Baloyi said.
Sectoral interventions are supporting automotive manufacturing, critical minerals beneficiation, agro-processing, furniture, clothing and emerging industries such as cannabis and hemp.
In addition, government is taking deliberate steps to reduce the country’s dependence on imported goods. Expanding local manufacturing and procurement strengthens domestic industries, broadens markets and unlocks opportunities for business expansion.
Baloyi said by simplifying business regulations and compliance, government is working to ensure that companies and entrepreneurs can focus on growth, innovation and job creation.
“Equipping people with the skills and knowledge to participate meaningfully in the economy is equally important. When South Africans buy local, they help sustain factories, farms, small businesses and service providers that employ thousands of people across the country.
“These concerted efforts can play a vital role in reducing the unemployment rate in our country, which remains one of the most pressing hurdles. However, tackling this challenge would require a coordinated action by government, business and labour to increase production, stimulate demand for locally produced goods and expand employment opportunities.
“This vision aligns with the goals of the National Development Plan 2030, which sets out South Africa’s long-term strategy to reduce unemployment, poverty and inequality, while building a more inclusive society,” he said.
During the 2026 State of the National Address, Presidency Cyril Ramaphosa announced that over the coming year, government will provide more than R2.5 billion in funding to small and medium enterprises, and extend additional guarantees, with a particular focus on women- and youth-owned businesses. Red tape reduction, credit reform and targeted support will help unlock growth at the local level.
“Every time you choose a South African product, you are not just making a purchase, you are making an investment. Supporting local businesses is the most direct, practical way to fuel our economic vision of South Africa.
“It’s a simple choice that carries massive weight. It keeps people employed, strengthens homegrown industries, and invests in a shared future. Collaboration among consumers, businesses and government is essential to build a stronger, more resilient, and inclusive economy for future generations,” Baloyi said. – SAnews.gov.za
