WEF meeting kicks off

Wednesday, January 27, 2010

Pretoria -The global push to remodel and transform the current state of world financial markets will once again come under the spotlight as the World Economic Forum (WEF) gets underway in Switzerland.

The official theme of this year's WEF is "Rethink, Redesign and Rebuild", which will allow the leaders to focus on the needs to reform sectors badly affected by the global financial meltdown.

The forum is also expected to generate ideas and bring together the decision makers to tackle issues relating to global poverty and most importantly the need to limit toxic gas emissions.

Professor Klaus Schwab, Founder and Executive Chairman of the WEF, said the meeting will look at what is happening in the world and to assess the present system of global cooperation.

"We want to look at all issues on the global agenda in a systemic, integrated and strategic way, and we want to address in particular the issue of global cooperation.

"This is the reason why our Annual Meeting this year is tailored around the need to rethink, redesign and rebuild," said Schwab.

The future of Haiti in the aftermath of its devastating earthquake will also be on the agenda: "We hope that we can present a major common effort to the world community showing true corporate global citizenship in Davos," Schwab said.

Over 2 500 leaders from over 90 countries representing business, government and civil society will work together on these pressing challenges.

President Jacob Zuma, who is accompanied by a high level government and business delegation, is among these world leaders.

South Africa is expected to use the occasion to reassure global political and business leaders that it is ready to stage a successful 2010 FIFA Soccer World Cup.

The Presidency said during the meeting, the South African team will also be promoting the 2010 FIFA World Cup under the theme, "Experience South Africa".

Zuma will also participate in a number of sessions as well as hold several bilateral meetings.

The WEF meeting ends on Sunday.