Pretoria – The South African Broadcasting Corporation (SABC) says its television programmes are once again being ranked at the top in terms of viewership figures.
“According to the Broadcast Research Council (BRC), through its television audience measurement system (TAMS), the SABC’s flagship programme, Generations, The Legacy, which is broadcast on SABC 1, is fast regaining the high audience share its predecessor regularly enjoyed.
“In the past three months, the programme’s share among all adults at 8pm has risen from 46% to 54%. This is in spite of competition debuting their new programmes,” said SABC spokesperson Kaizer Kganyago.
Kganyago said SABC1’s new local drama, Uzalo, has also revived the channel’s popular 8:30pm slot, growing the share of adult viewing in that slot from 35% to 48% in the past three months.
“Indications are that the programme is still growing audiences, even reaching as much as 51% on 8 April this year.
“The SABC continues to dominate the Top 30 programme rankings in the country, with its content responsible for 90% on the list of the nation’s most loved television,” said Kganyago.
He said all the public broadcaster’s top local dramas are in the top 10, with the prime time news bulletins in isiZulu and isiXhosa completing that list.
Kganyago said even repeat programming makes the Top 30 rankings.
“In the month under review, April 2015, the SABC’s live coverage of key events such as the match between Mamelodi Sundowns and Kaizer Chiefs, as well as the 2015 South African Music Awards confirms the broadcaster’s place in the viewing plans of the nation.”
SABC Chief Operations Officer Hlaudi Motsoeneng said: “Being a public service broadcaster, we continuously strive to produce local content, which speaks to the realities of many South Africans.
“The high performance of our programming is an indication that we have our finger on the pulse (of the nation) and we will continue bringing the nation content that is not only educational but entertaining as well.” - SAnews.gov.za
