Pretoria - Despite a slowing global economy, and the recent downgrade, South Africa remains one of the most promising emerging markets especially for those who are risk averse.
“We can boast that we are Africa’s most sophisticated and diverse economy. Offering a unique combination of highly developed first-world economic infrastructure with a vibrant emerging market economy and a young population, ripe for skills development and training,” said Communications Minister Ayanda Dlodlo.
The Minister was speaking at an annual Rainbow Push Coalition Convention in Chicago on Wednesday that seeks to promote education and economic justice around the world.
The Minister told the delegates that there are many reasons why global partners should invest in South Africa.
She said the country has sound economic policies; government has created a favourable legal and business environment, adding that it boasts a world-class infrastructure including a modern transport network, sophisticated telecommunications and superb tourism facilities.
The cost of doing business in South Africa is significantly lower and the country has industrial capability and cutting-edge technology coupled with global competitiveness.
“We offer access to markets with our position at the southern tip of the continent. At the tip of the continent, we truly are a gateway to Africa. Our position allows easy access to the other markets of sub-Saharan Africa.
“Our trade reform and strategic alliances means that South Africa has trading relationships with more than 200 countries and territories,” Minister Dlodlo said.
The Department of Trade and Industry (dti) also provides a one-stop-shop for investors, offering a variety of services to those interested in conducting business in South Africa – ranging from details on how to do business in the country to the different forms that businesses can take.
In addition to these South Africa has a thriving tourism sector.
“Our hospitality is world renowned, with eight UN World Heritage sites. Our cultural diversity is unparalleled. We invite you to South Africa whether for business or for leisure.”
The Minister went on to market the African continent, saying Africa is changing and the world too has amended its outdated and myopic view of the continent.
She said the continent now has unlimited potential and a renewed hope for a better future.
“Through Agenda 2063 we aim to drive social, economic and political rejuvenation on the continent. It envisions that in 50 years Africa will be a world leader, setting the standard for inclusive economic development, democratic governance and a just social order.”
Minister Dlodlo also received a Leadership and Humanitarian Award from civil rights leader and social justice activist Reverend Jesse Jackson Snr. This was for her outstanding public service to fight poverty in South Africa, which she said was a huge honour.
Founded by Reverent Jesse Jackson Sr in 1996, the Rainbow PUSH Coalition is a multi-racial, multi-issue, progressive, international membership organization fighting for social change.
Their mission is to protect, defend, and gain civil rights by levelling the economic and educational playing fields, and to promote peace and justice around the world. - SAnews.gov.za
