Cabinet gives new SA logo thumbs up

Friday, November 6, 2009

Pretoria - Cabinet has approved the new international marketing logo for South Africa.

The new logo replaces the logos that were primarily used by the International Marketing Council (IMC) and SA Tourism to market South Africa abroad.

"This decision marks the beginning of a new era in nation branding as South African entities will now go out to the world under a single, colourful, dynamic logo and positioning.

"This decision takes the country's marketing to new heights, as we get ready to welcome the world to our shores as hosts of the 2010 FIFA World Cup Finals," Government spokesperson Themba Maseko said on Thursday.

The logo was a culmination of a comprehensive process of consultation between provinces, cities and national departments to align around one brand positioning and a single identity on the international stage.

The new logo will not replace the Government Coat of Arms but is purely for the purpose of nation marketing initiatives.

The roll out of the new logo will be facilitated by an easy to use, do-it-yourself manual and will be available for usage by anyone that markets South Africa internationally including tourism, sports, arts and culture.