Minister to chair WEF tourism council

Wednesday, July 21, 2010

Pretoria - Tourism Minister Marthinus van Schalkwyk has been appointed to chair the World Economic Forum (WEF)'s Tourism Council until next year.

Van Schalkwyk who has been part of the South African delegation to Davos for the past two years was invited by Executive Chairman Professor Klaus Schwab, to chair the Aviation, Travel and Tourism Industry Agenda Council.

Reacting to the appointment, the minister said he was honoured to be part of the council, adding that it plays a vital role in facilitating debate and the exchange of expertise in order to advise the WEF and the international community on emerging issues in the tourism, travel and aviation.

The key challenge, he said, was to break out of the silo mentality that still exists in some quarters. He regarded the tourism and aviation sectors as interdependent.

"The two sectors share many challenges, barriers and opportunities ... Pertinent issues currently on the global agenda are firstly how travel, tourism and aviation can play a leadership role in the transition to a greener economy and secondly how these sectors can contribute to an equitable global trade expansion," van Schalkwyk said.

The councils, such as the one van Schalkwyk will chair, are fully integrated into the WEF Community and are regular panellists in sessions at the WEF Annual Meeting, as well as WEF regional meetings and industry activities.

They are also integrated into the Global Agenda Partnership, which brings together the world's foremost experts in an ongoing and collaborative process to address global, regional and industry challenges.

Specifically, they monitor key trends, identify global risks, map interrelationships and address knowledge gaps.