W Cape welcomes Tiger Brands' factory extension for another season

Wednesday, July 13, 2022

The Western Cape government has welcomed the extension of operations at Tiger Brands’ Langeberg & Ashton Foods (L&AF) plant.

This comes after Tiger Brands engaged with affected employees, organised labour, and other stakeholders, and agreed to allow the company to extend operations for another season.

According to the provincial government, the extension of operations allows for a possible transaction that may result in a long-term, sustainable solution for its deciduous fruit processing business.

“The flexibility, open-mindedness and good faith shown by all parties in reaching this compact will allow for the rigorous exploration of any new proposals in respect of the company’s deciduous fruit processing operations,” said Tiger Brands CEO, Noel Doyle.

In addition, Doyle said this move would help secure jobs for 250 permanent employees and 4 300 seasonal workers directly employed by L&AF for a further season.

According to Moneyweb, Tiger Brands first revealed its intentions in 2020 to sell the canned fruit business – which serves export markets beyond Africa and no longer offered value – as part of its strategic plan to optimise its operations and better position the business for future growth.

The Western Cape government and the provincial Agriculture MEC, Ivan Meyer, met with Agri-Western Cape representatives, producers and the Canning Fruit Producers Association.

“We agreed that our priority was to protect the rural economy and jobs in the Langeberg and Ashton areas. Therefore, the announcement that the factory will be kept open for another season is good news, as it allows for more time to secure a suitable investor,” said Meyer.

Meyer said parties should focus their energies on ensuring the long-term sustainability of the factory and jobs now that the company and its key partners have reached an agreement. 

The MEC has vowed to continue to support the industry in its endeavour to identify an investor who shares the vision of building a vibrant agro-processing sector in the province.

Provincial Finance and Economic Opportunities MEC, Mireille Wenger, said: “I am ecstatic that Tiger Brands will extend operations at Langeberg & Ashton Foods for another season. This is reason to celebrate, especially for the thousands of Western Cape residents employed through their operations.

“This announcement demonstrates the power of partnership and collaboration, and I thank all stakeholders for their efforts to find a solution in the best interests of all involved.” – SAnews.gov.za