Spotlight to fall on local film

Monday, October 22, 2018

A local film-maker is thrilled at having his movie screened in the United States next month.

Joshua Bradley’s movie titled Nommer 37 is set to premier in cinemas in Los Angeles and New York on 2 November 2018.

The crime thriller set in the Cape Flats was funded by the Department of Trade and Industry (dti) through its South African Emerging Black Filmmakers Incentive scheme.

“Having one’s movie shown in Hollywood is the biggest dream of every film producer in the world. We are extremely honoured to have been afforded this privilege. It is an achievement that we should be proud of as a country and celebrate,” said Bradley on Monday.

Bradley also commended the government support that his film has received.

“This is not only a commendable feat and a major milestone for the South African film industry, but it is also a demonstration of the level that government support can enable filmmakers to reach as the dti funded the film, contributing about 40% of movie’s budget.

“We are optimistic that the film will open doors for other locally-produced films that are telling the South African stories in our own languages as Nommer 37 does,” Bradley said.

Bradley, who is the Chief Executive Officer and Executive Producer at Gambit Films, says he is pleased that the screening of his film in the US will coincide with the internationally renowned American Film Market (AFM) that will take place from 31 October to 7 November 2018.

American Film Market

Bradley is one of the film makers from the country’s three provinces who will be attending the AFM as part of an Outward Film Investment Mission funded and led by the dti.

The objective of the mission is to attract foreign direct investment into the South African film industry.

The delegation is expected to undertake site visits to identified international studios and make presentations on investment projects for acquisition, distribution and film servicing opportunities. 

Speaking ahead of the mission, Deputy Minister Bulelani Magwanishe said the mission will enable South African film producers to interact with some of the most influential players in the global film industry.

The AFM is one of the biggest film markets in the world that is targeted by sales agents and distributors from all over the world to acquire films. It is recognised as one of the most important international film industry gatherings. –