Never forget the price paid for your freedom

Wednesday, March 21, 2018

As the country commemorates Human Rights Day, Brand South Africa has called on South Africans to not forget the price that was paid for the liberation of the country.

“As we commemorate our fallen heroes of the 1960 massacre, let us not forget the price paid for our freedom. We need to reflect on how we can better empower each other and take the opportunity to embrace and be reminded of the Bill of Rights, Chapter 2 of the Constitution- that everyone has a right to life, equality and human dignity,” Brand South Africa’s Stakeholder Relations Manager: Government Toni Gumede said in a statement on Wednesday.

South Africa is commemorating national Human Rights Day in remembrance of the 69 protesters, who were killed by apartheid security forces during the anti-pass law protest in Sharpeville, Vereeniging.

The incident famously known as the Sharpeville Massacre took place on 21 March 1960 after thousands of anti-apartheid activists from Sharpeville and across the country protested against racial pass laws, which violated the basic human rights of black people. 

The 21st of March was declared in the new democratic era as Human Rights Day to honour those who fought for liberation and to celebrate the many rights guaranteed under the Constitution of the Republic.

Brand SA said the Bill of Rights comprehensively addresses South Africa’s history of oppression, colonialism, slavery, racism and sexism and other forms of human violations. The Bill of Rights embeds the rights of all people in our country in an enduring affirmation of the democratic values of human dignity, equality and freedom.

“Brand South Africa takes the opportunity to emphasize the importance of the Bill of Rights and the Constitution through its Constitutional Awareness programme. The programme aims to inspire constitutionalism, tolerance and constructive expression amongst citizens of South Africa,” Gumede said.

One of the ways in which Brand South Africa will deliver on this will be a collaboration with Constitution Hill, for the delivery of the annual Human Rights programme on the 23rd – 25th March 2018.

This event promotes social cohesion and commemorates the coming of age of the world’s most progressive constitution through activities which nurture patriotism, constitutional awareness and active citizenship.

“We urge the youth, social activists and social advocacy groups in the constitutional advocacy space to come and engage in this exciting programme as we commemorate Human Rights Day and be educated in terms of the Bill of Rights,” she said.

The three-day programme is as follows:

-        Day 1 – Civil Society Organisations Engagement

On the 23rd March 2018, Constitution Hill in collaboration with Brand South Africa, will host a dialogue and matchmaking session with role players in the CSI space, specifically, NPO’s, relevant state entities and corporates who have an intention to align and collaborate with the NPO space in the delivery of their CSI programme.

-        Day 2 – African Human Rights Film screening and African Human right book session

On the 24th March 2018, film screenings of African film that speak to Freedom as well as a book session within the constitutional space such as Memoirs of a born free. Brand South Africa’s Audiovisuals will be played in-between the film.

-        Day 3 – We The People Walk

On 25th March 2018, Brand South Africa will participate in the We the People Walk.  Brand South Africa, in collaboration with constitution hill and its stakeholders, will engage in this symbolic activity that seeks to affirm constitutionalism as the foundation of the South African Nation Brand and specifically the protection of human rights. Register to participate in the walk here:


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