Pretoria - Brand South Africa will this week launch the ‘Play Your Part and Know Your Constitution, Play Your Part and Live Your Constitution’ campaign.
The three-month campaign, which started on 1 October, is aimed at empowering people with knowledge and information on their rights, as enshrined in the Bill of Rights.
“To understand the spirit of our Constitution, one has to reflect on South Africa’s democratic journey and discover those common values that shaped it,” Brand South Africa’s General Manager for Marketing, Sithembile Ntombela, said.
She said the application of the values of the Constitution require interrogation as South Africa’s social fabric evolves.
“Our campaign aims to highlight some of these contemporary issues while continuing to empower citizens on their rights, as embodied in the highest law of our land,” she said.
The campaign will be launched in line with Brand South Africa’s mandate to contribute to national efforts to inspire pride, patriotism and active citizenship amongst citizens.
“The nation brand’s democratic dispensation rests on the fundamental principles of freedom, social justice, equality and human dignity, and this generation owes it to those who will come after us to entrench these values into the social fabric of our country,” Ntombela said.
The campaign is premised on the notion that knowledge and awareness is a powerful tool that can be used to safeguard South Africa’s democracy. – SAnews.gov.za
