South Africa’s tourism industry continues its strong recovery, recording an increase of 1 108 222 international tourists between January and September 2025, compared with the same period last year, according to Tourism Minister Patricia de Lille.
Welcoming this record-breaking growth, the Minister noted that it confirms that tourism has not only recovered but it is once again driving economic growth.
“Tourism is proving itself a catalyst of economic growth and development. The industry is creating jobs, stimulating investment, and revitalising local economies,” she said.
September’s figures recorded 846 367 visitors, which is an increase of 26.9% compared to September 2024.
“This is a clear sign of growing global confidence in South Africa as a destination of choice. The results bear testament to the collaborative efforts between government and the private sector to implement the Tourism Growth Partnership Plan, which includes coordinated destination marketing,” the Minister said.
With the December holidays around the corner, De Lille has indicated that South Africa is ready to welcome the world this festive season with open arms, warm smiles, and world-class experiences.
“I want to call on all South Africans to continue showing the spirit of ubuntu and hospitality that defines our nation. Whether you’re in a village, a small dorpie, the city, or at the coast, let’s make every visitor feel at home. Tourism is everyone’s business and together, we can make this the most joyful and successful festive season yet,” the Minister said.
The regional highlights for tourism are as follows:
- Africa (Land markets) rose by 26.7%, showing sustained regional growth.
- Africa (Air markets) grew by 28% with the Democratic Republic of the Congo (+58%), Kenya (+27%), Nigeria (+42%).
- Europe grew by 29%, with the UK (+35%) and Germany (+31%) leading the charge.
- North America increased by 22%, boosted by Canada’s 47% surge and the United States (+18%).
- Asia and the Middle East continued to deliver solid double-digit growth: Asia (+11%) and Middle East (+58%). - SAnews.gov.za
