"Fly the flag" Campaign gets into full swing

Wednesday, May 20, 2009

Pretoria - The inaugural "Fly the Flag for Football" road show will kick off in Bloemfontein on Wednesday.

The campaign aims to drum up support for the 2009 FIFA Confederations Cup.

An open-top bus, branded with the South African flag, will be touring surrounding townships and areas of high traffic volumes such as shopping centres and bus and taxi ranks.

Community members will be encouraged to fly the national flag as a symbol of our country's pride and unity and they will be given updates on level of preparations for the FIFA Confederations Cup and the FIFA 2010 World Cup.

Head of Government Communication on 2010, Tiyani Rikhotso said the national flag was an important symbol for the country that could be used to mobilise society behind national projects.

"It's a symbol that must be used to mobilise society behind national projects such as the Confederations Cup and the World Cup in 2010.

"The flag is by the way the fifth most recognizable in the world, so as South Africans we really have to honor this national treasure by way of using it to unite our people and create a sense of national pride and ownership of the two tournaments," he said.

Based on the theme - "The Champions are coming - KE NAKO - Celebrate Africa's Humanity", the aim is to reveal the friendly nature of South Africa, and the principles of "ubuntu" as one of the key pillars of this nation and upon which its culture is built.

The campaign also calls for a "can do" attitude, and a willingness to demonstrate the country's hospitality from the warm welcome to the players and spectators, specifically and the provision of quality service at large.

Mr Tiyane said by standing together, South Africa's people will without doubt host the most successful FIFA tournaments ever.

The "Fly the Flag for Football" campaign was announced in April by government, the private sector and the 2010 National Communication Partnership. It is an initiative led by the Government Communication and Information System (GCIS) and the International Marketing Council (IMC).

The next road show will be held in Johannesburg on 27 May. It will then move to Rustenburg 28 May and Pretoria on 3 June.

The FIFA Confederations Cup kicks off on 14 June, at Coca Cola Park in Johannesburg, with host South Africa clashing with the Asian Champions, Iraq in the Group A opening match.