Brand South Africa Chief Executive Officer Dr Kingsley Makhubela and his team have been congratulated by Parliament’s Portfolio Committee on Communications on the performance of the organisation in 2016/17.
“This success comes as a result of the commitment and dedication of the collaborative efforts between government, business, civil society and the broader South African public. In reality, Brand South Africa belongs to all citizens of South Africa. They are the true custodians of the nation brand,” said Makhubela following Wednesday’s presentation to the committee.
Brand South Africa, established in 2002, is mandated to deliver proactive and reactive reputation management, communication and marketing strategies to position the nation brand positively.
In the year under review, and under the leadership of Minister of Communications Ayanda Dlodlo, Brand South Africa has enhanced its understanding of international investor perceptions of South Africa as a country in which to do business.
It has also developed and implemented initiatives aimed at promoting Constitutional values and active citizenship among South Africans through enhancing and strengthening engagements between the public and private sector.
Through Brand South Africa’s Research Department, the organisation is able to track a wide variety of competitiveness, reputation, and related global studies and indices.
The goal is to monitor and evaluate overall country performance in a highly competitive and uncertain global economy.
“In the year ahead, Brand South Africa will create a conducive environment for engagements with stakeholders in government, business and civil society. These insights assist to profile, address the challenges and provide creative input on how the organisation can best bring the Nation Brand to life,” said Dr Makhubela. –SAnews.gov.za
