Deputy Minister in the Presidency Kenny Morolong says the Southern African Development Community (SADC) Media Awards continue to play an important role in advancing regional integration and cooperation.
“Established in 1996, the SADC Media Awards were designed to recognise and celebrate excellence in journalism while encouraging media practitioners to cover issues relating to regional development, integration and cooperation,” Morolong said.
Delivering opening remarks at the 31st SADC Media Awards Regional Adjudication Committee Meeting, held in Sandton on Tuesday, Morolong said the awards have, over the years, become one of SADC's most important platforms for recognising outstanding work in Print Journalism, Radio Journalism, Television Journalism and Photojournalism.
“These awards do more than honour individual achievement. They encourage journalists to tell stories that deepen understanding of regional priorities, highlight development initiatives and strengthen connections among the peoples of Southern Africa,” Morolong said.
The Deputy Minister said the Regional Adjudication Committee plays a critical role in assessing the applications.
“The quality and credibility of the awards depend on the diligence, integrity and professionalism of both the National Adjudication Committees and this Regional Adjudication Committee.
“I therefore wish to acknowledge the important work performed by the National Adjudication Committees across Member States. Your efforts ensure that the most deserving entries are identified and submitted for regional consideration,” he said.
Morolong called for the awards programme to be strengthened even further.
“We must intensify awareness campaigns to ensure that more journalists across the region are aware of these opportunities. We must make the submission process as accessible and user-friendly as possible. And we must continue to uphold the highest standards of transparency, fairness and accountability in the adjudication process, both nationally and regionally,” the Deputy Minister said.
Morolong said the SADC Media Awards remain one of the most effective vehicles for promoting regional storytelling.
He emphasised the need for Africa and Southern Africa to tell their own stories.
“Our journalists play a vital role in shaping how our nations see one another and how the world understands our region. Through balanced, accurate and impactful reporting, they help bridge divides, promote mutual understanding and foster a shared regional identity. By telling our own stories, we strengthen social cohesion and deepen the bonds that unite our Member States,” the Deputy Minister said.
Morolong used the occasion to encourage media practitioners across the country and across all Member States to take advantage of the platform to showcase stories that contribute positively to regional integration, cooperation and development.
In his welcome remarks, Deputy Government spokesperson William Baloyi said the SADC Media Awards bring together key stakeholders from across Southern Africa and beyond, reflecting a shared commitment to promoting regional integration, advancing communication and information sharing, and supporting the collective aspirations of the people.
“Your participation underscores the importance of collaboration in addressing common challenges and harnessing opportunities for sustainable development across the region,” he said.
Baloyi said the success of regional initiatives depends not only on the policies and frameworks established, but also on meaningful collaboration and dialogue among all stakeholders.
“I encourage all participants to engage actively, share perspectives openly, and take advantage of this opportunity to strengthen networks and partnerships,” he said. – SAnews.gov.za
