Ekurhuleni to unveil road safety campaign

Tuesday, November 9, 2010

Pretoria - The Ekurhuleni metro will on Wednesday launch its festive season safety campaign aimed at decreasing road fatalities. 

Road fatalities in Ekurhuleni dropped by 50 percent in December last year compared to 2008. 

"This year the Ekurhuleni Metropolitan Municipality is aiming to decreasing the statistics even further, and has formulated a multi-disciplinary safety awareness and action campaign," said municipal spokesperson Zweli Dlamini.

He said the "PHEPHA! Your Safety is our Priority" campaign will be launched at a roadblock on the M2 East and West / Refinery Road at 10am.

A fleet of vehicles has been purchased to help traffic officers increase their visibility in the metro.

The fleet includes high speed BMWs that will regularly patrol the highways. Other vehicles will be fitted with devices which will help law enforcers to pick up unpaid traffic fines. 

"As part of this campaign, we will also be visible in malls and shopping complexes distributing booklets aimed at educating both motorists and pedestrians about the importance of traffic rules," he said. 

Dlamini said working with the South African Police Service, Emergency Services and the Disaster Management will enable them to scale down the road fatalities further from the current 50 percent.