Public Service chops ad spend

Thursday, December 10, 2009

Pretoria - The Ministry of Public Service and Administration will aggressively cut all future spending on advertising and marketing in the next financial year.

Minister Richard Baloyi has called for minimal spending on advertising and marketing on newspapers, commercial radios and television.

Baloyi has urged the department to utilise other platforms for dissemination of information to the public such as the public broadcaster (SABC) and community radio stations.

He said while it is necessary to inform the public about service delivery programmes such as the Batho Pele principles and the fight against corruption, it remained vital to maintain fiscal forethought during this economic climate.

"The department remains firm in the conviction that government funds should be directed at the practical implementation of delivery of services to the people and minimise spending on all areas where it's avoidable."

The department has spent R12 million in the financial year 2008/09 for advertising and marketing and a further R1.2 million during the period ending 31 October 2009.