Pretoria - Communications Minister Faith Muthambi will join other experts this week when she attends the World Communication Forum in Davos, Switzerland.
Minister Muthambi will be one of the panellists speaking about the role of the public media service and challenges of the digital arena in government and communications.
The Minister will participate in the discussion panel together with Ministers and spokespersons from Morocco, Lebanon, India and Egypt, among others.
The purpose of the forum is to unite trend makers and influencers from the global communications elite and provide a platform for discussion focused on the future development of communication and its role.
The Ministry of Communications on Sunday said the forum will also look into the development of communications and the role the media should play in society and the state in terms of development and the influence in business and politics.
“The priorities of the new global communications agenda include the recognition that all communications professionals, whether public relations or journalists, share the responsibility for trustworthy communication to society; to develop and share best practices for trustworthy communications in journalism, marketing, public relations and advertising,” said the Ministry. - SAnews.gov.za
