Pretoria – Brand South Africa has urged all South Africans to play their part in the fight against the abuse of women and children during this year’s 16 Days of Activism for No Violence against Women and Children campaign.
“It is a basic human right to have a sense of safety and security. It is our duty as citizens of our country, young or old, men or women to play our part to build a non-violent and secure nation and make this a 365 day campaign in our country,” said Brand South Africa Director of Strategic Marketing and Communications, Wendy Tlou on Monday.
Today marks the start of the campaign, which will run until 10 December. This year’s theme is Vikela Mzansi - Kwanele! Communities united in preventing violence against women and children.
Tlou said gender based violence undermined women’s basic human rights.
“We call on you to speak out and encourage victims to seek help. We urge all men to support women and children, and play their part through active opposition of abuse.
“As South Africa prepares to mark 20 years of democracy, there are many achievements and milestones that we can celebrate as a nation. We must begin to count as a success the way in which we treat women and children.”
The 16 Days of Activism for No Violence Against Women and Children is an international campaign. It takes place every year from 25 November (International Day for the Elimination of Violence Against Women) to 10 December (International Human Rights Day). The period includes Universal Children’s Day and World AIDS Day. – SAnews.gov.za
